The American Humanist Association’s Consider Humanism campaign, the largest nontheist advertising campaign in history, is a series of advertisements that feature two “sections”—one devoted to quotes from religious texts, the other to humanist principles.
The first section of each ad displays one of several quotes from the New International Version Bible and a Qur’anic quote as well. A description accompanies each quote, naming the source of the quote. This section includes large-font text that reads, “What some believe.” The second section features contrasting quotes from humanist documents. These have been pulled from Humanism and Its Aspirations and from nontheist luminaries such as Katharine Hepburn and Richard Dawkins. This section includes large-font text that reads, “What humanists think” and “Consider Humanism.”
The ads will be featured in major newspapers such as USA Today, the San Francisco Chronicle, the Seattle Times, the Atlanta Journal Constitution, the Village Voice, the Durham Herald Sun, the Arizona Republic and the Independent Triangle, and magazines such as the Progressive and Reason. The ads will also appear on buses and phone booths across Chicago, Los Angeles and San Francisco, inside the Washington DC metro and bus system, on billboards in Moscow, Idaho and Philadelphia, PA, as well websites such as the Friendly Atheist. Consider Humanism TV commercials will appear nationwide on NBC’s Dateline, and stations such as MSNBC, CNBC and Bloomberg Business Television.
The following ads are part of this campaign :
Consider Humanism – Richard Dawkins from American Humanist Association on Vimeo.
Consider Humanism – Robert Ingersoll from American Humanist Association on Vimeo.
Consider Humanism – Ambassador Carl Coon from American Humanist Association on Vimeo.









