My Work

My aim has always been to help businesses in creating world class products and services while mitigating risks, through Human Centered Design.

Over the years, I have had the pleasure of working with many fantastic businesses. In that time, I have created user-focused experiences that resulted in happier, better-served customers and significant increases in revenue. I’m really proud of that.

While a majority of my work is covered under non-disclosure agreements, I’ve gathered a few case studies below to showcase my approach and thought process.

Case Study

Pioneering the UX practice at an established Fortune 100 company

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Case Study

Solving a major main point for 
Agoda partners that we found through data

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Case Study

Revamping the product of a TechStars startup to drive user engagement and create upsell opportunities

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Visual Design Samples

Some samples of assorted visual design work that I had created  for companies that I worked for in the past

View samples 

Case Study

Identifying ways to increase 
awareness & adoption of Agoda in Saudi Arabia

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Case Study

Increasing self-service engagement
 on Agoda’s web based extranet

Read case study