Build Real Products. Not Just Roadmaps.
I partner with fintech and platform companies to diagnose complex problems, integrate AI into real workflows, and ship scalable product systems.
Ex-Agoda (Booking Holdings) · Xendit · Brankas · 14+ years across Southeast Asia and global platforms
What I Do
I work at the intersection of product, design, and AI.
Most teams don’t have a design problem or an AI problem.
They have a translation problem — between business goals, product decisions, and execution.
I help bridge that gap by:
- Diagnosing the real business problem
- Aligning product, design, and engineering
- Shipping solutions that work in production — not just in decks
Services
AI Transformation & Product Integration
End-to-end AI implementation designed for real business impact.
- Identify high-impact AI opportunities
- Define product and workflow integration
- Work with PMs, engineers, and data teams
- Build, ship, and iterate based on real usage
- Ensure security, stability, and scalability
Pricing:
AI Discovery Sprint (2–3 weeks): USD 8,000 – 15,000
AI Product Build (6–12 weeks): USD 30,000 – 120,000+
Advisory Retainer: USD 5,000 – 12,000 / month
Product & Design Leadership (Fractional / Interim)
Senior leadership for teams navigating growth, scale, or transition.
- Product and design strategy
- Team structure and leadership
- Execution velocity and delivery
- Cross-functional alignment
Pricing:
Fractional (2–3 days/week): USD 8,000 – 20,000 / month
Interim Full-Time: USD 20,000 – 35,000 / month
UX Research & Insight Systems
Turn customer behavior into decisions that drive impact.
- Build or scale research functions
- Deep-dive customer insight work
- Translate insights into product strategy
Pricing:
USD 5,000 – 40,000 depending on scope
Design Systems & Platform UX
Scale product teams without slowing them down.
- Design systems and standards
- Platform UX strategy
- Product, design, and engineering alignment
Pricing:
USD 5,000 – 80,000
Selected Impact
- $5MM cost savings — Agoda
- 53% onboarding improvement — Brankas
- 50% faster time-to-market — Xendit
Who This Is For
- Fintech or platform companies scaling across markets
- Teams looking to integrate AI into real workflows
- Product and design orgs needing senior leadership
- Companies dealing with complexity across systems or markets
Not a Fit
- Pure marketing or branding work
- UI-only execution projects
- Early-stage ideas without product validation
Work With Me
I take on a limited number of engagements each quarter.
If you’re solving complex product problems or looking to integrate AI into real workflows, let’s talk.