Thinking

Out loud on design, product, and leadership — from the work, the field, and wherever curiosity takes me.


  • State of AI in Design: More hype than substance

    State of AI in Design: More hype than substance

    I had a really interesting chat earlier this week with a founder from a YCombinator startup. We talked about various industry topics and AI in particular. Considering my background, he was curious to hear…

  • Crafting exceptional digital products and services that delight users

    Crafting exceptional digital products and services that delight users

    What does it mean to truly delight users? I explored this in more detail in an article recently published in Thailand’s leading English-language newspaper, The Nation. Sharing the full piece below. Crafting exceptional digital products…

  • Not everything can be fixed

    Not everything can be fixed

    No amount of iteration can fix a product/service that shouldn’t have been built in the first place. Engaging in research can help you mitigate that risk by actually identifying the needs, wants, and pain…