Agoda – Devising a new type of research study to discover hidden behaviors
Agoda is the leading online accommodation booking service in South East Asia. A part of Fortune 100 company Booking Holdings Group (formerly The Priceline Group), It is the sister company of Booking.com, Kayak, Priceline.com, OpenTable and RentalCars.com
The content team was looking to boost the quality of available photos of hotels on Agoda. Prior user research had indicated that hotel and room photos were very big influencing factors for customers when making a decision on which room to book.
To do this, the content team needed help with creating a specification for vendors that they were going to use to source hotel photos. The specification needed to list out criteria such as the quality, the composition, the angle and the various parts of the hotel that users wanted to see in order to increase conversion.
Measure of Success
Identifying through user research the exact criteria for hotel photos that would help in driving higher user conversion