• Leading the UX practice for Human Centered Design agency
  • Key clients:
    • Monetary Authority of Singapore
    • ASEAN Financial Innovation Network
    • TTB Bank (Thailand’s 5th largest bank)
    • Thanachart Bank
    • TMB Bank

Director Of UX at Brankas
September 2021 – April 2023

  • Led the UX organization comprised of the Research, Product Design, Editorial Design, and Writing teams
  • Responsible for growing and mentoring team members
  • Helped build product and identify new product opportunities for 8+ countries across Asia (SEA, South Asia and Middle East)
  • Led the rebrand of the company identity to provide a more consistent experience to consumers
  • Oversaw planning and execution of the design system for faster delivery to project based clients and company products
  • Oversaw efforts to improve new customer onboarding experience leading to 53% decrease in new customer onboarding time
  • De facto Head of Operations, monitoring company wide metrics and driving cross team process initiatives for faster execution and achievement of North Star Metrics
Head of User Experience
  • Grew UX Team 4x
  • Planned, executed and delivered a design system in collaboration with the engineering teams that enabled the company to merge product design and development efforts of 4 Xendit Group companies into 1 design system and code library in a span of 3 months. This led to significant cost savings and 50% decrease in time for shipping products across all 4 Xendit group companies
  • Pioneered UX design at Agoda by training team members from Senior Leadership (VP level) all the way down to PM on human centered design process in an agile product development lifecycle, making it the first stage of all web and mobile application development
  • Identified unknown frictions, root causes of hotel partner issues, and cost saving opportunities of US$ 5MM per year
  • Identified a new product opportunity for Agoda through in-depth discovery research, resulting in the creation of YCS mobile app
  • Increased conversion on consumer facing products by translating contextual insights into product experiments

  • Led research on Agoda Homes from Oct 2018 – May 2019
  • Led research on Supply Products from Jan 2017 – Sep 2018
  • Led research on Consumer Products from Feb 2015 – Dec 2016
EdgeOne Medical
  • Led UX efforts on stealth MedTech project partnering with major organizations like iBio Institute
  • Defined product strategy by leveraging insights from user research
Instructor, Product Track
Startup Institute
  • Recognized consistently among the top rated instructors for Startup Institute Chicago

User Experience Designer
SimpleRelevance (TechStars Chicago ’13) [Acquired]
Jul 2012 – Dec 2013

  • Led UX Team of 3 and managed design contractors
  • Redesigned Dashboard from ground up applying insights generated from UX research resulting in 20% increase in customer engagement
  • Received recognition from Nissan Motors project team that we collaborated with for a special
    project, for delivering the product 2 weeks ahead of schedule
  • Designed CEO’s TechStars demo day pitch deck that helped raise Series A funding of US$ 1.5MM
Stop & Stare
Content Manager

Web Developer
Jules F Knapp Entrepreneurship Center

April 2022 – Present